Social Media Strategy
So you want to be Social!
Websites like Facebook and Twitter give business owners a unique opportunity to interact and communicate with potential customers in real time.
It’s hard to believe that Facebook didn’t exist until 2003 and Twitter wasn’t spawned until 2006..!!
While Facebook and Twitter are the dominant players, the term social media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what actually is social media, but here at Cheeky Boy.
Marketing we break it down into 5 key categories:
- Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through bookmarked websites.
- Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
- Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
- Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
- Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles
One of the most important things you can do for your business is put together a comprehensive and well-rounded marketing strategy. Traditional marketing has its place, but the new kid on the block is social media marketing and when not used properly…..he can turn bad and actually be extremely detrimental to your business.
Cheeky Boy Marketing will help your business become part of the conversation by finding – or building – the best communities to reach your target market.
Facebook: profiles, fan pages, competitions, applications
Twitter: building a network of followers
LinkedIn: participate in the online business community
YouTube: video production, scripts, voiceovers Customized Online Networks
How can Cheeky Boy help you with your Social Media….
Social media marketing strategy:
Don’t know where to start? We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success.
Social profile creation:
We will identify the social networks where you should be participating and where people are talking about you. Cheeky Boy creates and manage social media profiles to attract visitors and leverage the conversation to benefit your brand.
Implementation guidelines:
We’ll work with you to ensure the integrity of your brand, compliance with the different mediums and best practices for future development and communication.
Social Tracking:
The choice of social media tools is mind boggling and finding tools to track performance, opportunities, management and more can seem like mission impossible. Cheeky Boy can help wrap your Social Media footprint into customised reports based on budget, resources and environments.
Social media audit:
This is an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it.
Competitive analysis:
Cheeky Boy can put the Social Media tactics of your competitors under the microscope to see what they are doing and how you can tweak your strategy.
Blog design, setup and/or optimization:
A blog that is not setup correctly won’t attract readers or bring you the search engine benefits you’re after.
We’ll work with you to find the best blogging platform for your needs to make it a success from Day 1.
Blog strategy development:
e-Centric works to create a blog strategy that carves a space for your corporate or personal brand in the blogosphere.