Search Engine Optimisation is so important as it is how people find YOU!

Search Engine Optimisation also known as SEO is a vital tool in online success.

Unfortunately simply submitting your web site to search engines will not drive traffic to your site.

SEO is an acronym for “search engine optimization” and you simply must achieve good search positions for anyone to find your listing. Hopefully our useful hints and tips will help you optimise your site and achieve a coveted top ten position.

As any search engine optimisation company will tell you, getting you site listed in the first ten results for a specific keyword is as much art as a science.

Search engine optimising can be extremely difficult and often confusing..!!

Anyone can get to number 1 on a unique word or trade name, but on a generic key phrase, it’s really quite difficult and expert help is generally required, unless you’re a webby genius like Mark Zuckerberg (of Facebook…..see the Social Network, great film).

When looking for your SEO expert, make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies

Search Engine Optimisation vs Search Engine Marketing….

As Search Engine Optimiser’s Cheeky Boy Marketing ensures that the relevant words and phrases to your website appear in the best positions on the pages.

Cheeky Boy Marketing is an SEO Company in Melbourne, Australia that helps in every way to promote a website to reach the number 1 ranking in Google, Yahoo, Bing and other search engines. SEO involves knowing what to do and what not do so your website will be on higher positions when a person searches for something on the interent. As we build your web site we will be weary of best practice SEO. We will include keyword analysis, title tags, description tag, ease of navigation structure, anchor text, header tag and Alt tag for all images.

We will also register the web site’s address in the most popular search engines, including Google, Yahoo, Live, Alta Vista, Bing, Webcrawler, and many others. Registration in these search engines typically takes a few weeks to a few months. Please note that getting listed in the search engine cannot be guaranteed since it is up to the search engines discretion to list web sites.

Search engine optimization can help your site rank higher in the search engines, giving you more traffic and more conversions. Although the website will be built using best practice SEO in mind there is no quick fix and instant results in SEO, it takes time and a lot of work including;

On-Page Optimisation

• Regular review and analysis of analytics

• Changes made in accordance with analytical findings

• Content building and tweaking to help increase chances of being found

• Regular reporting and review to ensure goals are being obtained or at least going in the right direction

• And many, many more

Off-Page Optimisation

Ongoing optimisation concentrates in the following main areas;

• Search Engine Optimisation

• keyword management

• content tracking

• optimising content

• link building

• Pay Per Click Advertising

• Google adword campaigns

• Web Traffic Optimisation